Will.i.am flows on Silicon Valley

Will.i.am, the futuristic frontman of The Black Eyed Peas, established his Silicon Valley bona fides long ago.

The “technology obsessed” rapper made a viral video for Barack Obama in 2008, sent his music back from Mars via the Curiosity rover, and is Intel’s “director of creative innovation.” He drives an all-electric Tesla, is partnering with Steve Jobs’ widow, Laurene Powell Jobs, and markets a $300 high-tech iPhone case.

But in a song on his poorly-reviewed new album #willpower, will.i.am takes his infatuation with startup culture to another level.

Called “Geekin’”, the track begins with a thudding chorus in which he repeats: “Get my geek on, get my, get my geek on.”